We Can’t Miss National Negroni Week

This is a biggie, folks
BY: AL KOLIC

Negroni week launched two years ago as a celebration of one of an offbeat drink and in an effort to raise money for charitable causes around the world. Negroni Week has now grown from about 100 participating bars to more than 1,300 bars around the world, with more than $120,000 raised for charities. This year the Pedregal resort has caught the holiday spirit and has practiced making that perfect negroni, is selling their masterpiece for $14, and is donating $7 to the charity Casa San Juan Diego, a local center that provides resources to homeless children and families and the severely impoverished. On Saturday, June 6, The Resort at Pedregal will have a special reception alongside a Casa San Juan Diego representative with live music.

See, this is an official holiday, now do you believe us?The Resort at Pedregal is that very pretty restaurant/swimming pool/spa at the base of the Pedregal housing tract, behind downtown Cabo, you go through the tunnel they blasted through to a secluded beach. It used to be called Capella. The setting is beautiful and quiet on the other side of the mountain, it’s right on the Pacific Ocean, only a few hundred yards from downtown, but a world away. Best to go there near sundown, when it’s at its most beautiful.

But let’s get back to the story of the booze. While the origins of this drink are unknown, the most widely reported account is that it was invented in Florence, Italy in 1919, at Caffè Casoni, ex Caffè Giacosa, now called Caffè Cavalli. Count Camillo Negroni invented it by asking the bartender to fortify his favorite cocktail, the Americano, by adding gin rather than the normal soda water. The bartender also topped it off with an orange garnish rather than the typical lemon garnish of the Americano to signify that it was a different drink. It’s typically served in an old fashioned glass. The negroni can also be shaken and served in a cocktail glass with a lemon twist. We kind of get the idea that Campari isn’t fussy about how you make the damn thing, as long as you splash in a generous dollop of Campari.

But even Campari admits negroni can be an acquired taste that some people will eventually love while others will not. The best face Campari can put on the concoction is that the sweet vermouth offsets some of the bitterness of the Italian spirit. This also makes the negroni a nice drink to train your taste buds to enjoy bitter aperitifs, Campari notes. 

After seeing the success of the cocktail, the Negroni Family founded Negroni Distillerie in Treviso, Italy, and produced a ready-made version of the drink, first sold as Antico Negroni 1919.

One of the earliest reports of the drink came from Orson Welles in correspondence with the Coshocton Tribune while working in Rome on Cagliostro in 1947, where he described a drink that was new to him called the negroni.

There is an alternative theory regarding the origin of the negroni cocktail which attributes the invention to General Pascal Olivier de Negroni, Count de Negroni.

Campari is the key to the negroni, and naturally the Campari company is promoting this negroni week, in cahoots with Imbibe Magazine.  Since they sell all over the world, this campaign will be waged all over the world, so if you go to the Pedregal between June 1 to 7, hoist your negroni to your drinking buddies who are doing the same all over the world.

You can keep this important holiday action organized in your Daytimer by following Imbibe’s Instagram and Twitter feeds (@imbibe) and by following the #NegroniWeek hashtag. And, of course, be sure to swing by for your negroni and to support the San Juan Diego charity. ,